The Ultimate Guide to IGTV

August 5, 2018

  There are just as many Instagram influencers excited about IGTV as there are those still in the dark. If you fit into the latter category, don’t stress, we’re going to take you through the basics of IGTV in this post – what it is, why it was created, how to use it and where [&hellip

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A Guide to Understanding Facebook Ads

July 18, 2018

  Newsflash: marketing isn’t what it used to be. While a bunch of businesses still cling to incessant cold calling and dirty click-bait tactics, others recognise the need to line their strategies up with the times. Enter Facebook ads. With 81 percent of online consumers being influenced by marketing through social media, it’s no surprise that Facebook [&hellip

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Essential Skills for Mastering Copywriting

June 30, 2018

  Copywriting has become so much more than writing copy. These days it encompasses storytelling, creating identities, engaging on social media and of course, converting customers. A critical component of marketing, good copywriting makes people want to take action, while great copywriting tells stories that make people feel the need to take action. The line between [&hellip

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