“I highly recommend Word Salad to businesses and people that need some authentic honest conversations through text. Self publishing a cookbook is no easy task but to essentially create a cookbook that was true to the heart of Cupcake Central, we knew that we had to do it ourselves. After weeks of writing and rewriting chapters it was an absolute relief when Sofia from Word Salad took on the difficult project as the copywriter for the book. Sofia brought the book to life through words without losing the authenticity of our story and made it flow from cover to cover. She has a unique ability to capture feelings through words and the service that I received from Word Salad is nothing short of impressive.”

– Sheryl Thai, Founder & Co-Owner

“Sofia from Word Salad has helped bring Peter Rowland’s social media to life with posts on the amazing events and venues that our company is involved in. Whether it’s in The Birdcage during Melbourne Cup Carnival, the Grand Prix or a sensational High Tea at the National Gallery of Victoria, Word Salad has captured the colour, flavour and excitement of these events on Facebook, Instagram, Twitter and Pinterest adding a young and fresh approach to how we connect with our clients.”

– Wendy Kessler, Marketing & Comms Manager

“We first were introduced to Sofia from Word Salad to help us with the copy for our newly renovated David’s menu. This was an important job as we were creating change after 15 long years and needed a fresh way of communicating our food to our customers to match our new style. Word Salad was able to take our direction and do this perfectly. Success on our menu lead to us building a stronger relationship, in terms of handing over our social media to Word Salad – Facebook, Twitter & blogs for both our brands, David’s & Oriental Teahouse.

Word Salad was able to review what we were doing with social media, and in our opinion take it to the next level. They set the tone for both brands differently but more importantly have been able to cater to everyone and maintain a good balance with both genders and all ages. Even we have a chuckle at the office reading the content that’s puts up just as viewers. Sofia recognized the personality of our brands and uses that to connect with our family of customers who have reacted very positively and we have seen our numbers grow.

Sofia is easy to work with, has great ideas and makes it easy to keep her informed with what’s going on in our stores, which in general can be difficult if you don’t have the person working in store. She is always ready to help and we enjoy the work she does for us and we wish her the very best with all her endeavours.

We love your work!”

– David Zhou, Owner

“We first were introduced to Sofia from Word Salad to help us with the copy for our newly renovated David’s menu. This was an important job as we were creating change after 15 long years and needed a fresh way of communicating our food to our customers to match our new style. Word Salad was able to take our direction and do this perfectly. Success on our menu lead to us building a stronger relationship, in terms of handing over our social media to Word Salad – Facebook, Twitter & blogs for both our brands, David’s & Oriental Teahouse.

Word Salad was able to review what we were doing with social media, and in our opinion take it to the next level. They set the tone for both brands differently but more importantly have been able to cater to everyone and maintain a good balance with both genders and all ages. Even we have a chuckle at the office reading the content that’s puts up just as viewers. Sofia recognized the personality of our brands and uses that to connect with our family of customers who have reacted very positively and we have seen our numbers grow.

Sofia is easy to work with, has great ideas and makes it easy to keep her informed with what’s going on in our stores, which in general can be difficult if you don’t have the person working in store. She is always ready to help and we enjoy the work she does for us and we wish her the very best with all her endeavours.

We love your work!”

– David Zhou, Owner

“Word Salad has not only helped 400 Gradi grow our online following, it has also enabled us to engage and communicate more with our customers. Our regulars are important to us and Word Salad has extended the dining experience to outside of our restaurant. Word Salad understands what we stand for and accurately demonstrates our values through what they write on behalf of 400 Gradi.”

– Johnny Di Francesco, Owner and Chef

“Word Salad has helped spread the word about Phat Brats and Shawcross from the get go with marketing ideas, copywriting, press releases and creative social media campaigns. Getting Word Salad on board early was important to build both brands and make sure people knew who we were and understood us both online and offline. Highly recommended for a comprehensive marketing approach.”

– Damian Thompson, Chef and Co-owner

“Word Salad has helped spread the word about Phat Brats and Shawcross from the get go with marketing ideas, copywriting, press releases and creative social media campaigns. Getting Word Salad on board early was important to build both brands and make sure people knew who we were and understood us both online and offline. Highly recommended for a comprehensive marketing approach.”

– Damian Thompson, Chef and Co-owner

Sofia from Word Salad has been a dynamo for AgendaCity. Over the course of the last year she has contributed 100s of pieces. On brand, current and with a burst of enthusiasm her work for AgendaCity, as a contributor, has been spot-on.”

– Blake Hutchinson, Founder

Sofia is always a delight to deal with. She has been a regular contributor to Gram Melbourne for over 12 months through her blog Poppet’s Window. Her well written and insightful articles, coupled with beautiful photography, are a welcome addition to the publication.”

– Danielle Gullaci, Editor

Sofia provided some brilliant – and popular – articles on Japan for Rough Guides, combining evocative writing with great photography to really paint a picture of the country. She was reliable and punctual and great to work with.”

– Tim Chester, Web Editor

“Word Salad is pin sharp in the content space. They have a natural ability to decode business issues into focused marketing strategies while executing in a consistent and differentiated tone of voice. Our brand and business continue to benefit from Word Salad’s thinking.”

– Cory Jimmieson, Co-owner

“A friend recommended for us to work with Word Salad as we were looking for a copywriter to work their magic with words, but who also would understand our passion and all the hard work that goes in to a handmade product and would let that shine through. We knew straight away we had found our match after our first meeting with Sofia from Word Salad. With her very creative and positive approach it has always been easy to communicate what we are after and we are more than impressed with the work she has done for us, not to mention the efficiency with which she had all the texts done. We will happily be working with Sofia in all future projects with Mörk.”

– Josefin Zernell, Owner

“Sofia’s strong ability to convey culinary delights through a creative and enthralling tone easily draws in a captivated audience. We were fortunate enough to have Sofia from Word Salad write our company’s press releases. Whilst working with Sofia, she not only maintained a high level of professionalism but was a pleasure to communicate with. The end result for our press release was more than impressive and with her strong journalism skill, Sofia was able to endorse and describe our company in a sophisticated tone. She has a well-developed style of writing with a strong palette of works, making each piece a delight to read.”

– Sam Bochiwal, Online Strategist

“Sofia’s strong ability to convey culinary delights through a creative and enthralling tone easily draws in a captivated audience. We were fortunate enough to have Sofia from Word Salad write our company’s press releases. Whilst working with Sofia, she not only maintained a high level of professionalism but was a pleasure to communicate with. The end result for our press release was more than impressive and with her strong journalism skill, Sofia was able to endorse and describe our company in a sophisticated tone. She has a well-developed style of writing with a strong palette of works, making each piece a delight to read.”

– Sam Bochiwal, Online Strategist

“Word Salad have enabled The Anatomy to extend its capabilities by providing a trusted source of holistic consultation in the online marketing sector. Word Salad has consulted to and manages a number of my clients, providing them with relevant information specific to their aspirations. The wisdom and energy dedicated to each project is admirable and the reason for their success.”

– Matt John, Director

“After reading Sofia’s wonderful posts on her blog and articles on Agenda, when it came to selecting a copywriter who understood – and had a passion for – the hospitality industry, the choice was clear. Sofia’s attention to detail, unique take on the subject matter and sheer speed at which she can return perfectly crafted words is a credit to her professionalism and drive. I look forward to working with Sofia and Word Salad for a very long time to come.”

– Susie Robinson, Director